Design refresh 2024
Forza motor sports
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Forza Motorsport 10’s team approached us to refresh the in-game visuals for their ongoing Seasonal Series. The original, beautifully designed package set a high creative bar—and we were honored to build on that legacy. My role was to evolve the system with bold, high-energy visuals that introduced a fresh edge while preserving the brand’s signature polish. Each series remained visually distinct and seamlessly integrated within Forza’s adrenaline-fueled world.
role : art direction / lead design
In-game menu system
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Each Seasonal Series is presented as an individual tour within Forza Motorsport’s “Tours of Motorsport” menu. On the left, players navigate through vertically stacked buttons—each representing a unique tour. Selecting a tour reveals its corresponding visual panel on the right, where the key art and title treatment for the series come to life.
In-game TOUR MENU in ACTION
assignment
Building
The Look
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A key aspect of my work was experimenting with different visual styles and approaches to ensure each series stood out with its own unique look. This process involved exploring a wide range of design treatments, from bold and dynamic layouts to more refined, theme-driven compositions. The goal was to create visuals that felt distinct while still aligning with Forza’s cohesive brand identity.
left on the track
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These concepts didn’t make it to the podium, but they were part of the race. From bold detours to near-wins, each one helped fine-tune the final look—capturing the thrill and design diversity of Forza’s world.
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Client
TURN 10
My Role
art direction | Lead design
agency
mocean
Creative Director Matthew Delamater Producer Spencer Jarrold
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