AMAZON prime video
the idea of you
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I had an incredible time designing music videos for August Moon, the fictional pop group in The Idea of You, starring Anne Hathaway and Nicholas Galitzine. Working with Amazon Prime, I brought their songs to life with visuals that made them feel like a real, chart-topping band.
role : art direction | lead design
CLOSER
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Closer is a song of fleeting moments—glimpses, touches, and unspoken words tangled in the rush of longing. Inspired by this, the visuals take shape as a collage, layering fragments like memories, pieced together in a rush of feeling.
the idea of you
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The Idea of You is a song about love that lingers—timeless, unwavering, untouched by distance or time. It lives in memories, in what-ifs, in the quiet spaces where longing turns to comfort. The visuals echo this sentiment, evoking the warmth of faded film, soft grain, and nostalgic hues, as if capturing a love story suspended in time.
taste
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Taste is about passion and desire—giving in to the moment, celebrating attraction, and wanting more. The visuals mirror this energy with heavily treated images, layered textures, raw lines, and spontaneous doodles, reflecting the song’s playful, sensual, and immersive feel.
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Client
Amazon
My Role
art direction | lead design
Credits
Agency : Mocean
Creative Director - Clark Rogers
Producer - Hyeri Choi
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