Social CAMPAIGN 2024
EXPEDIA UNPACK '25
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Expedia’s Unpack ’25 campaign transforms daily scrolling into a gateway for travel inspiration. Bold collages and trend-driven visuals invite travelers to discover and build their next journey, My role was to set the visual tone and expand it across brand banners and social content, ensuring a cohesive and engaging experience that brings each trend to life.
role : design
assignment
A visual window to your
next journey
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The client’s vision for Unpack ’25 was clear: designs that balance sophistication with playfulness to inspire travelers. Through bold and playful collages of beautiful images, the campaign invites audiences to dream big and start planning their next destination. Elegant yet vibrant, we wanted to transform travel inspiration into a visual journey, sparking curiosity and excitement with every glance.
multi phase campaign
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As part of the multi-phase Unpack ’25 campaign, I designed web banner ads for Expedia, Vrbo, and Hotels.com—each tailored to their unique brand voices while aligning under a shared campaign vision. Spanning awareness, consideration, and conversion phases, the designs were crafted to spark curiosity, drive engagement, and guide users through a seamless travel journey—from daydreaming to booking.
Bringing Destinations
to Your Feed
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As For social, the assignment was clear: find a fun, engaging way to bring destination collages to life. Inspired by the idea of piecing together your next adventure, we crafted a layered visual storytelling approach—blending bold imagery, textures, and typography to make every post an invitation to explore. The result? A dynamic, interactive campaign that turns scrolling into travel planning, sparking curiosity and encouraging audiences to engage with Expedia as they map out their next getaway.
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Client
expedia
My Role
design
agency
hornet
Creative Director EJ Kang Producer Ethan Christy
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