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Expedia’s Unpack ’25 campaign is designed to inspire and educate travelers during their daily scroll. Each trend is brought to life with vibrant collages of images and words, turning your feed into a gateway for discovery.
With trend insights and visually captivating content, the campaign invites you to not only find your next destination but start building it—step by step.
Design Explorations
The client’s vision for Unpack ’25 was clear: designs that balance sophistication with playfulness to inspire travelers. Through bold and playful collages of beautiful images, the campaign invites audiences to dream big and start planning their next destination. Elegant yet vibrant, we wanted to transform travel inspiration into a visual journey, sparking curiosity and excitement with every glance.
Banner Design
we designed 70+ unique banners across two campaign phases, seamlessly tailored for three platforms: Expedia, Verb, and Hotels.com. Each design maintained the campaign’s sophisticated yet playful tone, ensuring consistency while adapting to the distinct identity of each platform.
Social Content
We created a series of vibrant, collage-inspired social content for Expedia, Vrbo, and Hotels.com. Guided by the client’s vision for designs that feel organic and playful, each piece combines bold imagery and dynamic layouts to inspire travelers and spark their imagination.
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Client
Expedia
My Role
Design | Concept
Credits
Agency : Hornet
Creative Director - EJ Kang
Producer - Ethan Christy
Photography - Expedia
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