Big Freedia, the Queen of Bounce, has been a force of nature in music, culture, and self-expression. As the star of Fuse TV’s groundbreaking series, she’s not just redefining genres—she’s breaking boundaries and building bridges across communities.
To capture her unapologetic energy and larger-than-life persona, we crafted a bold design language rooted in movement, rhythm, and individuality. Drawing inspiration from the vibrant world of Bounce music, the visuals amplify her charisma while staying true to the authenticity of her story.
The result was a dynamic branding experience that matched the pulse of her personality and the series’ celebratory spirit. Bold, unapologetic, and entirely Freedia.
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Client
Fuse Media
My Role
Creative Direction | Design | Concept
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