______
Working with Mocean on Forza Motorsport’s latest Seasonal Series was an incredible experience that allowed me to contribute to one of the most iconic racing franchises. My role involved designing in-game graphics that captured the thrill and artistry of motorsports, all while staying true to Forza’s polished and energetic aesthetic.
Building The Look
A key aspect of my work was experimenting with different visual styles and approaches to ensure each series stood out with its own unique look. This process involved exploring a wide range of design treatments, from bold and dynamic layouts to more refined, theme-driven compositions. The goal was to create visuals that felt distinct while still aligning with Forza’s cohesive brand identity.
In Game Graphics
Each Seasonal Series in Forza Motorsport is introduced with a banner that sets the stage for the race, giving players a glimpse of the event’s personality before they hit the track. We designed these banners, ensuring each one stood out with its own unique theme while seamlessly fitting into the game’s overall polished style. I explored different typefaces and design treatments, tailoring each banner to reflect the energy and character of its series.
Design Experiments
While not all concepts were selected for the final game, these explorations played a critical role in defining the visual language of the Seasonal Series. Each design represented an opportunity to push creative boundaries, ensuring that the final designs truly reflected the diversity and excitement of Forza Motorsport’s world of competitive racing.
________________
Client
Turn 10
My Role
Art Direction | Lead Design
Credits
Agency : Mocean
Creative Director - Matthew Delamater
Producer - Spencer Jarrold
________________
