Turn10
forza motor sports
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As the lead designer for this project, my goal was to expand Forza Motorsport 10’s established visual identity for the new Seasonal Series while keeping the brand’s high-energy aesthetic intact. I developed bold, dynamic designs that pushed creative boundaries while staying true to Forza’s signature polish—ensuring each series felt fresh, distinct, and seamlessly integrated within the franchise’s adrenaline-fueled world.
role : art direction | lead design
Building The Look
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A key aspect of my work was experimenting with different visual styles and approaches to ensure each series stood out with its own unique look. This process involved exploring a wide range of design treatments, from bold and dynamic layouts to more refined, theme-driven compositions. The goal was to create visuals that felt distinct while still aligning with Forza’s cohesive brand identity.
R.I.P Concepts
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Not every concept made it to the final game, but each one helped shape the visual identity of the Seasonal Series. These explorations were all about pushing creative boundaries—some took wild turns, others hit dead ends, but all played a part in fine-tuning the final look. In the end, only the best made it to the finish line, capturing the diversity and thrill of Forza Motorsport’s high-speed world.
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Client
Turn 10
My Role
art direction | lead design
credits
Agency - Mocean
Creative Director - Matthew Delamater
Producer - Spencer Jarrold
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