expedia
unpack '25 campaign
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Expedia’s Unpack ’25 campaign transforms daily scrolling into a gateway for travel inspiration. Bold collages and trend-driven visuals invite travelers to discover and build their next journey, My role was to set the visual tone and expand it across brand banners and social content, ensuring a cohesive and engaging experience that brings each trend to life.
role : design
A visual window to
your next journey
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The client’s vision for Unpack ’25 was clear: designs that balance sophistication with playfulness to inspire travelers. Through bold and playful collages of beautiful images, the campaign invites audiences to dream big and start planning their next destination. Elegant yet vibrant, we wanted to transform travel inspiration into a visual journey, sparking curiosity and excitement with every glance.
Bringing Destinations to Your Feed
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For social, the assignment was clear: find a fun, engaging way to bring destination collages to life. Inspired by the idea of piecing together your next adventure, we crafted a layered visual storytelling approach—blending bold imagery, textures, and typography to make every post an invitation to explore. The result? A dynamic, interactive campaign that turns scrolling into travel planning, sparking curiosity and encouraging audiences to engage with Expedia as they map out their next getaway.
The world is waiting
where to next?
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Client
EXPEDIA
My Role
design
Credits
Agency : Hornet
Creative Director - EJ Kang
Producer - Ethan Christy
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